Yum! Brands to open 10 Pizza Hut restaurants in Ethiopia

This photo shows a Pizza Hut restaurant in Taunton, Mass. Yum Brands, parent company of Pizza Hut, Taco Bell and KFC (AP Photo/Stephan Savoia)

Pizza Hut is set to open three outlets in Ethiopia this year, becoming one of the first international restaurant chains to enter Africa’s second-most populous country.

The shops are scheduled to begin serving in the capital, Addis Ababa, by November, franchisee Aschalew Belay said in an interview Monday. Aschalew’s company, Belayab Foods and Franchise, will run the local outlets of the Yum! Brands Inc. pizzeria and will have invested $5.5 million in the operations by next year, according to his partner, Michael Ghebru.

Ethiopia is an attractive destination because of its cheap labor and electricity, said Michael, who will run the franchise and initially hold a 15 percent stake. There are “no major” food franchises in Addis Ababa, making competition “non-existent,” he said.

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