Kenenisa Bekele went into the 2017 London Marathon the heavy favourite. But after a first half under world record pace, the Ethiopian fell well off the lead pack. He later claimed that it wasn’t his fitness, but his shoes that caused him to alter his stride and slow down.
He was battling a blister caused by a new pair of Nikes. Some mused that it was ironic that a pair of the company’s new Breaking2 project shoes caused one of the greatest distance runners of all-time to actually slow down. But it turns out Bekele wasn’t actually wearing the shoes Nike hopes will breaking two hours next month on a F1 track in Italy.