New York (Tadias) – Couture bridal-fashion designer Amsale Aberra’s new reality show, Amsale Girls, will air on the women’s network WE TV on Sunday.
Amsale, who is originally from Ethiopia and whose elegant designs are favorites among celebrities, has dressed everyone, including Julia Roberts, Halle Berry, Alicia Keys, Salma Hayek, Heidi Klum, Selma Blair, Lucy Liu, and Katherine Heigl, among others.
The hunt for the perfect dress at her Upper East Side New York store begins with her employees who work endlessly to meet their boss’s high expectations in search of the right gown for each unique bride.
The reality show, a six-hour episode series, goes behind-the-scenes of this luxury bridal salon that caters to high-maintenance clientele, with gowns donning price tags of $4,000 to $75,000, revealing Amsale’s sales consultants as the best in the business.
“For these ladies, it’s more than just finding a bride her dream dress…being a bridal consultant at Amsale means navigating family disagreements, stroking egos and bending over backwards to move the merchandise,” WE TV said in an emailed press statement. “Inside the shop, these ladies are often pitted against each other as they work to make their monthly sales numbers, yet outside, they’re girlfriends, helping each other in their personal lives.”
WE TV describes Amsale Girls, which premiered on June 12, as a show that “goes inside the high-pressure world of the bridal industry and reveals what it’s really like to work at a premier high-end dress salon.”