Google takes on Facebook and Twitter with network site

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Google takes on Facebook and Twitter with network site

Unread postby zelalem » 09 Feb 2010 15:08

Google takes on Facebook and Twitter with network site




Google has taken the wraps off its latest social network known as Buzz.


The service - integrated directly with its e-mail service Gmail - allows users to post status updates, share content and read and comment on friends posts.
The site pitches Google directly against rival networks such as Facebook, which has amassed nearly 400 million users since its launch in 2004.
Buzz will try to capitalise on the number of regular Gmail users, which is currently around 170 million people.
BBC News technology correspondent Rory Cellan-Jones said that the launch appeared to be a "major land grab by Google for the social networking space".
"They've launched Buzz with plenty of interesting new features, particularly for mobile users, but the real question is whether there's enough to entice social networkers away from sites like Facebook and Twitter," he said.
Buzz also allows users to share content from other sites such as Twitter, Google reader, Flickr and Picassa.
The firm has also tried to integrate it with its mapping service and mobile platforms. For example, it has launched a mobile application for phones running its operating system Android, as well as iPhones.
It has also built the technology into the mobile versions of its maps.
It is not the first time Google has tried to launch a social network.
In 2004, it released Orkut. However, while it has become big in countries such as Brazil and India, it has been overshadowed by sites such as Facebook elsewhere.
Rival Yahoo already offers a service that allows people to see updates from sites such as Twitter and Flickr from inside their Yahoo Mail page.

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